Why Launch Chinese New Year 2026 Collection so late?

We always get queries asking us when our CNY collection will be launching around November onwards. This year, we decided that we wanted to savor Christmas, take things one step at a time and launch our CNY Collection on the 1st of January 2026.

We didn't see the need to rush, and we know that as most other fashion brands will be launching their way earlier to get as much sales as possible, we did not feel the urge or need to compete.

Moving towards a slower but more sustainable pace in 2026, we will be implementing some changes and it starts with Chinese New Year. 

When I hear stories from my mum sharing with me how she and her siblings would wait until the near year for them to receive a new year's dress handmade by their mum aka my grandma. It felt special and meaningful.

Therefore I feel that it would be nice for our customer's to buy their New Year's outfit from us, a fresh new batik piece as they step into the New Year to commemorate the Fresh Start of The Brand New Year !

So stay tune :) and may this year you make meaningful actions in your purchases too. And we assure you that we are working on some stellar pieces for your batik loving!

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